Ludia and FremantleMedia today announced the launch of The Price Is Right game on the Apple App Store. Based on the highly successful television game show, iPhone and iPod touch owners can now “COME ON DOWN” for their shot in Contestant’s Row, to bid on items in 16 different pricing games, to test their luck with spinning The Big Wheel, and experience the winner-takes-all tension of the Showcase Showdown.

The Price Is Right game for iPhone and iPod touch features:

Three game modes:
Three Strikes mode: Play solo through multiple shows while avoiding strikes to rack up the biggest winnings.
Classic Game mode: Play game sequences as seen on TV for a “true-to-show” experience.
Party Game mode: Pass n’ play fun for up to four players with the winner determined by the cumulative value of prizes earned during the game.
16 popular pricing games, including Plinko, Cliff Hangers, Punch-A-Bunch and Hole In One.
A personal trophy room where players rack up achievements and track winnings.
Authentic theme music, game sounds and announcer audio featuring Rich Fields.

The Price Is Right game is available for $4.99 from the Apple’s App Store on iPhone and iPod touch