EGO is a social networking game application that thrusts players into a world of interaction and community.  It’s a mixture of lifestyle simulation and a virtual pet raising where you interact with other player-controlled characters as well as nurture your own identity.  In short, you create a virtual persona whose personality becomes defined by who and what it interacts with.

The world of your EGO revolves around its home and neighborhood, with its personality being influenced by all.  First, you must create its look by using many possible combinations for clothes, accessories, hairstyles and more.   When completed, you can send your EGO out into the world to interact with friends and new people.  These appear as other EGOs while you stroll through the neighborhood.  Ego’s can chat, flirt, fight, play and more so there are many opportunities to make friends, and enemies.

At home, your EGO can take a nap, watch TV, read, and even leave mini-blogs for those who visit your space.  The important thing to remember is that every interaction that your EGO experiences results in affecting the personality, so you can become a bully, flirt, or whatever type of person you wish.  This is reflected by not only its changing look, but also in the many attributes you can check such as attitude, aggression and morality.  The more you interact with it and the world around, the more you can gain social levels within the game, and this unlocks even more possibilities in terms of items and archetypes.

Because it is a social networking game, you are allowed to create buddy lists, can meet people online in your local area, interact with those that meet your personal criteria, and also engage in competitions to win Social Points to raise that social level.  It’s a virtual world of interaction that’s very easy to get lost in.

EGO also comes with a PC accessible component at ego-city.com whereby players can participate in web socializing or make new opportunities available.  This aspect is free for the first five levels but to access a broader range of items and features, you will have to pay up, unless of course you’ve already downloaded EGO to your mobile phone.  Additionally, new features are to be continuously installed such as clubs, virtual stores and widgets that should be usable on other social networking sites like Myspace and Facebook.

EGO is perhaps the most robust social networking game application for mobile.  It is extremely customizable and offers plenty of interaction to users who not only thrive on being social, but wish to create an alternative persona that they can have fun with.