Posted: May 13, 2008
Greystripe today announced another Tier-one game publisher deal to distribute free mobile games from world-renowned game publisher, Sega.
Three classic game titles from the Sega collection will be delivered across mobile phones worldwide through all 50 of Greystripe's Catalog Platform partners. Additionally, Sega will monetize their mobile game content via Greystripe's AdWRAP advertising network, which includes brands like Diet Coke, Yahoo!, New Line Cinema and eBay.
To launch the partnership, Sega and Greystripe are launching three popular mobile games: Sonic Jump, Afterburner II, and Golden Axe.
Greystripe's patent-pending AdWRAP technology automates the process that enables advertisements to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides game publishers, Web and mobile media portals, and carriers with an additional source of revenue, while simultaneously building customer retention and loyalty.