THQ Wireless today announced that Playboy Games: Pool Party, the mobile game inspired by the Playboy "good life," has launched on major mobile carriers in the U.S. Developed by THQ Wireless' internal studio Universomo, the game is also available worldwide in more than 70 countries including the UK, France, Germany, Spain, Italy, and Australia. Playboy Games: Pool Party is now available for the suggested retail price of $6.99.

The launch of Playboy Games: Pool Party marks the first installment of a multi-year agreement for the development and publishing rights of Playboy lifestyle-themed, non-nude mobile games featuring sexy Playboy beauties. Playboy Games: Pool Party's objectives include challenges set by Playboy models.  Gameplay comprises a set of mini-games depicting animated, bikini-clad Playboy beauties at the Playboy Mansion engaged in pool-party sports including: pool jumping, poolside water-balloon fights, Frisbee throwing, and bucking-bronco rides.

Players can use the Playboy-model editing feature to customize their model's look, including hairstyle, bikini, shoes, stockings, jewelry, and accessories. As the players progress through the various mini-games, additional accessories become available.